OUI the People:
OUIOUTSIDE CAMPAIGN
OUIOUTSIDE CAMPAIGN
Objective: The campaign aimed to deepen community connections and elevate brand storytelling by celebrating Caribbean heritage.
Concept: Drawing inspiration from Oui the People's Brooklyn-Caribbean heritage, the Oui Outside digital campaign transports the audience to the vibrant streets of 1990s Caribbean Brooklyn. Through this nostalgic lens, we showcase the essence of glowing skin, joyful energy, and connected community, inviting clients to experience the warmth and authenticity that defines their brand.
Oui the People Caribbean Artist Spotlight: collaborated with Caribbean artists to create videos that highlighted their favorite beauty rituals and cultural memories, exploring how their heritage shaped them. This segment aimed to foster community engagement and build meaningful connections.
Virtual Basement Party
Closed the campaign with a virtual dance party on TikTok Live, featuring a Caribbean DJ. Over 100 personal invites were sent to influencers, creating an engaging celebration for their community.
Closed the campaign with a virtual dance party on TikTok Live, featuring a Caribbean DJ. Over 100 personal invites were sent to influencers, creating an engaging celebration for their community.
